IDEAglobal's flagship research and consultancy product provides our clients with unrivalled market intelligence focused on the capital markets. Utilizing our comparative advantage in the policy space built over the past 21 years, the IDEAfirst service has been created solely to improve returns for senior market professionals.

Building on the reputation of IDEAglobal for independent actionable research IDEAfirst’s value proposition lies in combining monetary and macro-economic policy insight gathered in face-to-face policy meetings with the very best market analytics. It is the fusing together of an understanding of policy issues with both economic and market analysis that truly differentiates our product from the competition. This is only possible by leveraging the outstanding reputation of a 30 person research team. Utilising their unique ability to bridge the gap between the 30,000 market professionals who read our publications and policy officials throughout the world.

As a client of IDEAfirst you will have access not only to our premium research product but more importantly to our senior analysts who will be able to succinctly tailor information to your requirements thereby maximising trading or investment opportunities. They will also be there to answer all questions and if necessary can direct the complete resources of IDEAglobal to fulfilling your requests.

Our initial product IDEAfirst Europe builds not only on our unique geographical position but also upon the reputation of our one of the most senior advisors to our board Helmut Schlesinger. This service will focus not only on the ECB, BOE, SNB, Riksbank and Norges bank but also on the major issues policy and political issues influencing the European markets.

Specifically, your IDEAFirst service includes:

• Event driven market calls providing context, analysis and trade recommendations.
• One-on-one consultations with our senior analysts to gain a greater understanding of the factors influencing our trade recommendations.
• The opportunity to tap into the knowledge from IDEAFirst's extensive contact base of key policymakers in Europe.
• Personal 24-hour access via telephone to a senior IDEAFirst Strategist, including pro-active phone alerts on likely major movements affecting your 'radar' of markets and instruments.

IDEAFirst Performance Record

Title	Date	Call/Rationale	Outcome
"GLOBAL Policymakers push for boost for growth"	09/09/11	IDEAFirst gets the sense from sources close to global policymakers that they want to increase coordination and cooperation now more than any time since 2009. US Treasury secretary Geithner thinking on these issues are a good guide to the more general attitude within the G7. This includes the idea of a Euro Tarp scheme that would undertake recapitlisation of the Eurozone banking system and leveraging ala the TALF scheme in the US.	G20 meeting on 23rd September agrees an outline plan to save the Euro including leveraging the TARP, plus an understanding that certain banks would now need to recapitalised.
"ECB Focused more on liquidity than interest rates"	15/09/11	Active discussions have occurred with the Fed over extending existing swap facilities to allow central banks to provide more options for USD funding.	ECB/Fed announces 3mth money market operations to help USD funding for Eurozone banks on the afternoon 15th September. Eurostoxx bank index rallies quickly on better funding prospects.

Clients Testimonials
IDEAfirst Research Capabilities

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