IDEAglobal's flagship research and consultancy product provides our clients with unrivalled market intelligence focused on the capital markets. Utilizing our comparative advantage in the policy space built over the past 15 years, the IDEAfirst service has been created solely to improve returns for senior market professionals.

Building on the reputation of IDEAglobal for independent actionable research IDEAfirst’s value proposition lies in combining monetary and macro-economic policy insight gathered in face-to-face policy meetings with the very best market analytics. It is the fusing together of an understanding of policy issues with both economic and market analysis that truly differentiates our product from the competition. This is only possible by leveraging the outstanding reputation of a 70 person research team. Utilising their unique ability to bridge the gap between the 30,000 market professionals who read our publications and policy officials throughout the world.

As a client of IDEAfirst you will have access not only to our premium research product but more importantly to our senior analysts who will be able to succinctly tailor information to your requirements thereby maximising trading or investment opportunities. They will also be there to answer all questions and if necessary can direct the complete resources of IDEAglobal to fulfilling your requests.

Our initial product IDEAfirst Europe builds not only on our unique geographical position but also upon the reputation of our one of the most senior advisors to our board Helmut Schlesinger. This service will focus not only on the ECB, BOE, SNB, Riksbank and Norges bank but also on the major issues policy and political issues influencing the European markets.

Specifically, your IDEAFirst service includes:

• Event driven market calls providing context, analysis and trade recommendations.
• One-on-one consultations with our senior analysts to gain a greater understanding of the factors influencing our trade recommendations.
• The opportunity to tap into the knowledge from IDEAFirst's extensive contact base of key policymakers in Europe.
• Personal 24-hour access via telephone to a senior IDEAFirst Strategist, including pro-active phone alerts on likely major movements affecting your 'radar' of markets and instruments.

IDEAFirst Performance Record

Title	Date	Call/Rationale	Outcome
"ECB hawkish noises grow, but could be overdone"	19/08/04	Conversations with ECB officials indicated that the hawks were becoming more concerned about the inflation outlook. The prospect was that this would be evident in the 2nd September press conference.	ECB press conference sees more hawkish noises emerging with the need for strong vigilance. Euribor sells off sharply in the days after the press conference.
"MPC to be more relaxed on housing market views”	16/07/04	BOE officials tell IDEAFirst that the market underestimating the UK housing market slowdown and that after the August hike that a wait and see attitude will emerge.	BOE August hike is followed by statement and inflation report that show a more relaxed stance. Sstg moves to discount a peak at 5.0% versus previous expectation of 5.5%.
"Watching SNB money market operations"	10/06/04	The sense we get from SNB sources is that they will not correct the embryonic build up of market tightening expectations.	SNB tightening by 25bps on June 17th, which is a surprise to certain key sections of the financial markets.

Testimonials

Commerzbank Securities, Mr Ali Satrap,
Global Head. Fixed Income , Interest Rate and Foreign Exchange Securities
"I have been a client of IDEA First, the premium service from IDEAglobal since the beginning of 2003. I have been very impressed with the quality of the policy outlooks, which are on par with any consultancy service I've seen. More valuable than other providers is IDEA's exceptional understanding of the hedge fund and prop-trading community, which allows them to provide specific trading strategies and structures; this is a unique combination of policy perspectives, market positioning, and trading strategies.
I regularly consult the top strategists at IDEA to exchange ideas. "

The Government of Singapore Investment Corporation,
Ng Kok Song, Managing Director
Oversees key portfolio asset allocation decisions for the GIC
"I joined the IDEAglobal Advisory Board three years ago because I felt there was a need in the market place for independent research into financial markets that took a medium to long term view. There is a tendency in the markets to focus on fresh factors while neglecting the underlying forces that drive economies and financial prices. I was impressed by IDEA's approach back then and reiterate my confidence in IDEA today."

Clients Testimonials
IDEAfirst Research Capabilities

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